In the digital realm, walled gardens like Facebook control user access, technology, and advertisements. For instance, users engage on Facebook and seamlessly shift to Instagram for more content consumption.
These closed ecosystems restrict external influence, capturing user data for targeted ads. Marketers face challenges navigating these walled gardens due to limited access, leading to dependence on the platform for audience reach and advertising opportunities. Understanding the walled garden theory is crucial for marketers aiming to diversify their digital strategies and reach audiences beyond the confines of these dominant platforms.
Walled gardens are closed ecosystems where one entity controls access to the audience, technology and ad inventory. Let’s take Facebook as an example. As a user, you log in, search, like, share, comment, then pop over to Instagram and go down a rabbit hole or two.
What is the purpose of Persian gardens?
Persian gardens symbolize Eden and represent the four Zoroastrian elements – sky, earth, water, and plants. They are structured with water serving for irrigation and beautification. The purpose of Persian gardens is to create a harmonious and serene space, reflecting the connection between nature and spirituality. The design aims to provide a peaceful retreat for contemplation and relaxation.
What were the Persian gardens called?
Persian gardens were called “pairi-daeza” in Old Persian, which translates to “enclosed space.” The term “Persian” originates from the Latin term “Persia,” derived from the Greek “Persís,” a Hellenized version of Old Persian “Pārsa,” which is known as “Fārs” in modern Persian. These gardens were renowned for their lush greenery, elaborate water features, and geometric designs that highlighted the harmony between man-made structures and nature.
Who built the Persian garden?
Cyrus the Great was the first Iranian who built the Persian garden at Pasargadae during the Achaemenid Empire. These gardens were designed to symbolize an earthly paradise.
1. Cyrus the Great’s garden at Pasargadae was the first of many Persian gardens
2. Persian gardens were influenced by the idea of an earthly paradise in Persian literature
3. The design of Persian gardens aimed to create a sense of tranquility and beauty
What is a walled garden in Persian?
A walled garden in Persian is known as a “باغ محصور” (bagh-e mahsour). Persian art, or Iranian art (Persian: هنر ایرانی, romanized: Honar-è Irâni), is renowned for its rich heritage. It encompasses various forms such as architecture, painting, weaving, pottery, calligraphy, metalworking, and sculpture. This art tradition has made significant contributions to world history and cultural diversity.
What is the significance of the Persian garden?
The significance of the Persian garden lies in its purpose of providing a protected space for relaxation and leisurely activities, symbolizing a paradise on earth. These enclosed gardens serve as a place for spiritual contemplation and social gatherings, offering a sanctuary for individuals to escape the outside world and connect with nature.
1. Persian gardens are designed to represent an earthly paradise.
2. They offer a serene environment for spiritual reflection and relaxation.
3. These gardens provide a space for social gatherings and leisurely activities.
4. The enclosed nature of Persian gardens creates a sense of seclusion and tranquility.
What are the important features of Persian garden?
The important features of a Persian garden include its cultural and social significance throughout history, being a prominent element in private residences, palaces, and public buildings. Persian gardens are also found in ensembles related to benevolent or religious institutions like tombs and park layouts in Iran. These gardens often feature intricate water features, lush greenery, and a layout that prioritizes symmetry and tranquility.
What is traditional Persian art?
Traditional Persian art encompasses various artistic forms such as architecture, calligraphy, miniature painting, and carpet weaving. These art forms often feature intricate patterns, vibrant colors, and symbolism. Persian art is known for its attention to detail and the influence of various cultures throughout history.
1. Persian miniature painting is a distinctive art form characterized by detailed scenes and vibrant colors.
2. Persian carpet weaving is renowned for its intricate designs and use of high-quality materials.
3. Persian calligraphy is a refined art that combines writing and visual expression.
4. Persian architecture features intricate tile work, domes, and arches inspired by Islamic and Persian influences.
Did Persia invent anything?
Did Persia invent anything?
– The Persian Empire invented qanats, which were underground water tunnels.
– They used yakhchals as refrigeration units.
– The empire also utilized wind catchers for ventilation and cooling purposes.
What race are most Persians?
Most Persians are of mixed ancestry, with significant Turkic and Arab elements alongside Kurds, Baloch, Bakhtyārī, Lurs, and other minorities like Armenians, Assyrians, Jews, Brahuis, and others. These diverse groups contribute to the rich cultural and ethnic tapestry of the people of Iran.
What are the 3 main beliefs of Zoroastrianism?
The three main beliefs of Zoroastrianism are: the existence of one supreme deity, Ahura Mazda; the concept of dualism between good and evil forces; and the importance of leading a righteous life.
1. Zoroastrianism originated in ancient Persia.
2. Followers believe in the equality of all humans.
3. The religion emphasizes the role of individuals in participating in the battle between good and evil.
What are the four elements of the Persian garden?
The four elements of the Persian garden are always divided into four sectors and include water, representing Eden and the Zoroastrian elements of sky, earth, water, and plants. Additionally, these gardens typically feature symmetrical layouts, lush vegetation, and pathways designed for relaxation and reflection. Water channels called qanats are used for irrigation, and geometric patterns often adorn the garden’s design for aesthetic appeal.
What is the philosophy of the Persian garden?
The philosophy of the Persian garden lies in its representation of supreme values and the connection between the physical and metaphysical realms. This garden design concept is believed to be inspired by the four sacred elements – water, wind, fire, and soil. These elements symbolize harmony, balance, and spiritual significance within the Persian garden’s layout.
What do Persian gardens symbolize?
Persian gardens symbolize various aspects of Iranian culture. For example, in Iran, presenting yellow flowers signifies hatred towards the recipient or a wish for their death. An incident where Anahid had to persuade Mrs. Golestani to disclose this revealed information left the latter startled by the cultural connotations tied to such gestures.
What is the difference between an Iranian and a Persian?
Difference between an Iranian and a Persian: Iranians are people living in Iran, while Persians are an ethnic group of Iranian descent primarily speaking the Persian language, Farsi.
1. Persians have a distinct ethnicity within Iran.
2. Iranians encompass all citizens of the country, including ethnic minorities.
3. The Persian Empire contributed significant inventions like qanats, yakhchals, and wind catchers.
What makes Persian art unique?
Persian art is distinguished by its rich cultural heritage and unique artistic styles. Persians identify themselves as a distinct ethnicity, although they are now considered Iranian nationals. While most Persians are Iranian citizens, not all Iranian citizens are of Persian descent.
Furthermore, Persian art is known for its vibrant colors, intricate designs, and a blend of various influences including Islamic, Zoroastrian, and pre-Islamic traditions. The art often features motifs such as geometric patterns, floral designs, and calligraphy, reflecting the region’s history and cultural diversity.
What did Persians look like?
The actual appearance of the Ancient Persians remains unknown. Based on ancient Persian sculptures, it is believed that they had noses that were more hooked, smaller, and skinnier compared to their Assyrian, Sumerian, and Babylonian counterparts. Their eyes were likely slightly almond-shaped.
1. Ancient Persian sculptures suggest their noses were more hooked and smaller.
2. Persian eyes might have been slightly almond-shaped compared to other ancient civilizations.
3. Their appearance differs from Assyrian, Sumerian, and Babylonian depictions.
What are the features of Persian garden?
They show charbagh-type gardens that featured an enclosing wall, rectangular pools, an internal network of canals, garden pavilions and lush planting. There are surviving examples of this garden type at Yazd (Dowlatabad) and at Kashan (Fin Garden).
In conclusion, the walled garden theory refers to the concept of controlling access to content or services by a specific platform or ecosystem. This approach allows companies to maintain a closed environment, leading to increased user engagement and loyalty. While walled gardens can offer protection and convenience, they also raise concerns about competition, innovation, and user choice. As technology continues to evolve, understanding the implications of the walled garden model is essential for both consumers and businesses in navigating the digital landscape effectively. By critically evaluating the pros and cons of this theory, stakeholders can make informed decisions to shape the future of digital interaction and connectivity.